The Media Plan focuses on perception management by countering LWE propaganda and spreading awareness about various developmental initiatives and welfare schemes. A multi-pronged approach has been adopted for communication through various media platforms such as street plays, social media outreach, Doordarshan, radio jingles, documentaries/short films, press tours etc. The Tribal Youth Exchange Programme is also conducted under this scheme, in which youth from former LWE areas are taken on a weeklong visit different parts of the country where they interact with constitutional and public functionaries and experience India's cultural, technological and industrial progress. Since 2014, a total amount of Rs 75.42 cr has been released under this scheme.
